Meggs’ History Of Graphic Design

Description

By (author) Meggs Philip B.; By (author) Purvis, Alston W.; By (author) Maxa Sandra; By (author) Sanders, Mark

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The bestselling graphic design reference, restructured by themes to represent motivations for visual communication over time

Graphic designers must have a thorough understanding of the field’s rich history in order to inspire and inform their work. Meggs’ History of Graphic Design is the industry’s original reference, serving as an essential resource for a generation of professionals, scholars, and students. With over 1,400 high-quality images throughout, this visually stunning text guides you through artistic innovators, breakthrough tools and technologies, and significant artifacts that have pushed the boundaries of graphic design throughout its history. The initial publication of this book was heralded as a landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.

This new edition foregrounds cultural and social context and elevates diverse voices that are pivotal contributors to the history of graphic design. This seventh edition also covers:

• Artifacts, methods, designers, and events from pre-history to the twenty-first century
• Technological advancements in media and design, from the earliest technologies to recent developments
• A timeline for studying graphic history from multiple viewpoints and culturally diverse approaches
• Updated ancillary materials, including an instructor’s manual with discussion questions and a guide for transitioning from the previous edition

You can’t master a field without knowing its history. Meggs’ History of Graphic Design presents a diverse, visually spectacular history of graphic design for students and professionals. The updates to this edition solidify its continuing legacy as a must-have in any contemporary graphic design library.

Table of contents:

Preface to the Seventh Edition x

Preface to the First Edition xii

Acknowledgments xiv

Chapter 1: Timeline 2

Pre-History and the Origins of Writing | 75,000 bce–500 bce 2

Writing, Paper, and Printing | 500 bce– 1450 3

Renaissance Design and Modern Typography | 1450–1800 5

The Industrial Revolution | 1800–1899 7

Graphic Design in the Modern Era | 1900–1950 10

The Rise of Design Culture and Media | 1950–2000 14

Digital Design Comes of Age | 2000–Present 19

Chapter 2: Overview of Graphic Design History 22

Chapter 3: Writing 34

Prehistoric visual communications 36

Early writing in Mesopotamia 36

Egyptian hieroglyphs 39

Cretan pictographs 43

The North Semitic (Phoenician) alphabet 45

The Aramaic alphabet and its descendants 45

The Greek alphabet 50

The Latin alphabet 50

Early writing in Mesoamerica 54

Chinese scripts 55

Chinese script styles 58

The Korean alphabet 60

African writing systems 64

Cherokee syllabary 65

Chapter 4: Exalting 68

The Book of the Dead in Egypt 70

Palm leaf manuscripts in South and Southeast Asia 72

Illuminated manuscripts in Europe 73

Judaic manuscripts 88

Islamic manuscripts 88

Ethiopian manuscripts 89

Chapter 5: Inventing 94

Origin and early evolution of printing in China 96

Movable type is invented 98

Movable type comes to Europe 99

Innovating the printing press 103

Mechanization of typesetting 104

Printing images 105

Lithography simplifies and expands printing 108

Printing in color 108

Victorian typeface designs 109

Mavericks of composition and form 112

Dada and Surrealism—making new truths 112

Reimagining photography 114

Russian avant-garde—inventing by combination