Description
By (author) Ali Agha
Whereas companies are, for the layman, confused with brands, this book takes the confusion to the extreme and eventually looks at brands from a purely psychological lens. Is it a stretch to identify a bulimic brand, or one that is on the autism spectrum, or another which is kleptomaniac? Theoretically it is until the proof comes in the pudding, or the marketing plan, or lack of it for that matter. Brands on the therapy couch or “everything you wanted to know about the psychological disorders of brands and were afraid to ask”, is divided into BranDisorders and eventually, Antibrandiotics which brings the cure along.
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