Description
Anticonventional Thinking by Jeffrey Baumgartner
People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative – until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: – How and why anticonventional thinking works. – How we build creative ideas in our mind. – How highly creative people think differently to others. – What inhibits creative thinking – and it is not criticism- A step-by-step process for using anticonventional thinking alone or in teams. – The secret to success in implementing creative ideas. – And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.
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