Effective Brand Building (unlock Growth With Strategy, Insights, And Measurement)

Description

By (author) Geoghegan, Andrew; Foreword by Saller, Syl

Short /annotation:
Develop a brand building strategy to deliver short and long-term growth for your business and maximize the effectiveness of your marketing spend.

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How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?

Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.

You”ll learn how to:
– Apply best-practice models to embed brand buildingwithin organizational processes
– Leverage expert insights from award-winningmarketer
Andrew Geoghegan
– Use data-led approaches to measure impact andmaximize ROI
– Analyze real-world examples from McDonald”s, Apple,Mondelez and Unilever
– Develop leadership strategies that deliverconsistent, scalable growth

This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.

Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices

Table of contents:

• Section – ONE: Introduction to effective brand building;
• • Chapter – 01: What is effective brand building and why is it important?;
  • Chapter – 02: What are the fundamentals of consumer behaviour?;
  • Chapter – 03: What are the conditions required for brands to thrive in my organization?;
  • Chapter – 04: How do I ensure I have the right marketing capability?;
  • Chapter – 05: What are the characteristics of effective brands?;
  • Chapter – 06: How can understanding brand strength and the drivers of consumer demand help effective brand building?;
  • Chapter – 07: Consumer insights;
• Section – TWO: Creating an effective brand strategy – where to win;
• • Chapter – 08: What is brand strategy?;
  • Chapter – 09: What is the situation my brand faces?;
  • Chapter – 10: What is my brand’s ambition?;
  • Chapter – 11: How do I prioritize opportunities for growth?;
  • Chapter – 12: What are the fundamentals of an effective brand strategy?;
• Section – THREE: How to win and keep winning;
• • Chapter – 13: What are the fundamentals of creative ideas and media connections?;
  • Chapter – 14: How do I turn strategy into a plan?;
  • Chapter – 15: How do I bring the plan together?;
  • Chapter – 16: How do I approach measurement?;

Review quote:
“Very rarely do you find a book that tells you everything you need to know about its subject matter. This is such a book. And we will make it mandatory reading for every single marketer we teach. Because, it”s that good.”

Review quote:
“Effective Brand Building is a beacon of clarity in a muddled marketing era.There is truth, provocation and practical help dripping from every page.Andrew has written the brand-building/effectiveness textbook for our times.”

Review quote:
“Effective Brand Building helps you take control and focus on what truly matters for growth. Andrew has always been a far-sighted visionary who could see as marketers are increasingly overwhelmed by data, they needed a resource that could strip things back to what truly makes a difference.This is that book – essential reading for all marketers who want to drive sustainable growth.”

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